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Irish Cancer Society defends its ‘provocative’ new campaign stat : irishexaminer

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daily : 2017-01-07 & on time : 7:2

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Huge response to Irish Cancer Society ‘Get Cancer’ ad campaign

Huge response to Irish Cancer Society ‘Get Cancer’ ad campaign

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The Irish Cancer Society has had a significant response to its “provocative” ‘Get Cancer’ ad campaign launched earlier this week.While the ad generated public controversy over its wording, the society said it only received 100 “direct contacts” in relation to it, 10% of which were positive.A video uploaded to the society’s Facebook page has been viewed more than 600,000 times.

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The Irish Cancer Society says its ‘provocative’ awareness campaign has already had the desired effect

The Irish Cancer Society says its ‘provocative’ awareness campaign has already had the desired effect

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The tagline, ‘I want to get cancer’ was the subject of plenty of controversy.The Irish Cancer Society’s controversial new awareness campaign has already had the desired effect, with a surge in demand for information and support services following the launch of the campaign on Wednesday.The campaign was launched with a 40-second video on the Irish Cancer Society Facebook page and adverts with the slogan ‘I want to get cancer before it gets you’ on Wednesday and it came in for severe criticism, with comments under the video on the Facebook page deeming it “insensitive” and “hideous”.

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Irish Cancer Society defends its ‘provocative’ new campaign

Irish Cancer Society defends its 'provocative' new campaign

image uploaded by “her” site

Earlier this week the Irish Cancer Society launched a new campaign which lead with # IWantToGetCancer .The controversial tag line to the campaign raised a lot of eye brows with some people adding that they felt it was insensitive.The video shows a number of people wishing they could get cancer – meaning ‘crush’ it in all manner of ways.

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